The Guild’s engaging and highly effective national consumer advertising campaign was launched in 2014, with the aim of strengthening community pharmacy’s position as a trusted source of health service and advice.
The campaign’s objective is to encourage more customers (especially women aged 24-55) to visit their local pharmacy for advice and services.
All ads push the audience to the askyourpharmacist.com.au campaign website, where visitors are prominently encouraged to ‘find a pharmacy’ near them with the services they desire.
We received some great results during Chapter 1 and are expecting more of the same in Chapter 2.
Together, we’ll encourage Australians to ‘ask your pharmacist’ when it comes to health care services.
The Guild makes it really easy for members to be involved with the campaign by providing engaging and effective in-store material.
Get in touch with your local branch to find out if there's any stock left, or to request the digital material and artwork.
The second delivery will include script backs customised to your pharmacy, as well as a USB drive with digital support material, including the videos we're using in this campaign.
If you've missed the initial call for registrations, you may still be able to access in-store material from your local branch. Get in touch with your local branch to find out if there's any stock left, or email email@example.com to gain access to the digital material and artwork.
Find out more about the great member benefits and how to become a member.
These will be played in 'pre-roll', that is, the ads before catch-up TV and YouTube videos.
These videos will appear on the Ask Your Pharmacist website after clicking through from an online advertisement. We've already captured their attention using the cartoon characters in the advertisements, so these videos can be a little bit longer and transition to real pharmacists explaining how they can help with caring for children and parents.
Guild Members benefit from the national advertising campaign’s effectiveness in encouraging more customers to ‘ask your pharmacist’, positioning community pharmacy as a trusted and accessible source of health advice and services.
The Ask Your Pharmacist campaign is a great opportunity to unite community pharmacies behind a single and engaging brand that promotes the role as trusted health service providers.
The Discover More. Ask Your Pharmacist TV ad left Australian airwaves on 4 April 2015, but that doesn't mean the campaign is over in pharmacy.
The residents and pharmacy of Whatchoocan-Sea still have a whole lot more to say about how community pharmacies can help provide healthcare and services.
The Guild has created a series of Ask Your Pharmacist posters that build on the campaign messages and draw attention to services and advice offered in many pharmacies.
Members can download these posters and find out more about participating in Chapter 2.
Following Chapter 1 of the campaign, 75% of customers who use a pharmacy between two and six times a year were more likely to consider using a pharmacy for advice or service after seeing the commercial.
Chapter 1 asked people to “look for the gold cross in the window”. Recognition of the gold cross reached 54% during the campaign.