Enable other health professionals to provide patient services making community pharmacy a health hub.
Establish the community pharmacy as a community health hub for delivering a variety of health services using consultation
rooms that can be utilised by other health providers such as nurses, psychologists, mental health counsellors, diabetes and asthma
educators, occupational therapists, social workers, podiatrists, nutritionists and dieticians who may be contracted on a sessional
basis or employed as pharmacy staff. This pathway involves:
To a varying degree, community pharmacies already contract other health professionals such as maternal nurses and diabetes educators on a sessional basis. With physical retailing under pressure and an increased focus on multidisciplinary care, pharmacy infrastructure can be utilised for broader health services without necessarily entering those markets directly or employing full time staff. Other health professionals working on a sessional basis can complement pharmacists’ medicines role, enabling a holistic,health solutions based approach.
Pharmacies can enable a broader shift to health services by reconfiguring retail space into consultation rooms, which are made
available to other health professionals on a sessional basis. The focus can be on unmet local health needs in areas of health
expertise for the pharmacy (e.g. diabetes, asthma, child health, mental health).
Pharmacies that take this approach can attract patients from outside their normal geographic footprint. Depending on who they
partner with, such arrangements can enhance access to the MBS and other revenue streams as well as health products. There
is a low cost to building relationships with other health professionals and inviting them to practice in your pharmacy, which will
enhance their access to patients and reduce their infrastructure costs.
Patients, especially those with chronic health conditions and co-morbidities, who have to deal with multiple health professionals
value the convenience of a ‘one stop shop’. The small amount of space/investment required means this is an opportunity that
equally can be capitalised upon by other health care providers, who may decide to include pharmacists in their health offering,
potentially undermining the core medicines role of your pharmacy.
You are not alone – champion story
Swarup Afsar – Pharmacy 777, Nollamara, WA
The development of pharmacy health hubs gives community pharmacies the opportunity to take their delivery of professional services to the next level of patient care. Pharmacy 777 sets itself apart by focusing on imparting knowledge rather than selling products.
Speaking to local doctors, Swarup identified an unmet local need for mental health services, so he hired a counsellor and psychologist and built two consulting rooms. Swarup also hosts mothers’ groups and engages with the community outside the pharmacy, visiting schools, bowling clubs and general practices.
“The key part of community pharmacy is community. Every community is different and finding where your pharmacy fits in is essential for developing the health hub that best serves your patients. Everyone walking through your door must be considered as a patient, not a customer.”
This pathway is received favourably by patients. Some 34 per cent strongly support and only one-in-ten strongly oppose. Nearly half (47 per cent) would ‘probably’ or ‘definitely’ use pharmacies in this way. Patients are attracted to GPs operating out of community health hubs and there is considerable support for providing access to various allied health professionals.
Orima Market Research Report - September 2018 (members only)
Consult with local health professionals and community organisations to identify areas of unmet health needs. Find partners to help deliver health services out of your pharmacy or consider investing in training your existing staff.
Talk to your patients and local health professionals who could derive mutual benefit from working with you. Utilise the relevant QCPP business plans and checklists.