Amanda Bryce – Gerald Burns Pharmacy, Bicton, WA
Amanda knew that her pharmacy had to provide a point of difference for the community, as Gerald Burns Pharmacy is located in a shopping centre across from a supermarket.
Products in community pharmacy have to assist patient health outcomes, and Amanda recognised that reactive single solution based health care was not achieving those outcomes for her patients.
Holistic health solutions enhanced by supplements, vitamins and locally produced products such as fermented drinks for gut health have allowed Amanda to build a unique and innovative pharmacy. Transforming the selection of products to match the health services and patient outcome focus of Gerald Burns was Amanda's top priority when reviewing her products.
“I'm open to any product if it has a health benefit. We as a team need to believe in the product. If it's a fad, it's not going to cut it. We need to believe in its health value, be passionate about it, and be willing to promote its health benefits to our patients and health care partners."