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  1. Member-pharmacy only

    FPP Blog: Issue 59: Is a Pharmacy Website Really Worth It?

    29 November 2018

    Short answer — yes, yes it is. Overwhelmingly, yes.I guess you don’t have to read the rest of this article now, but if you want to know why and access free resources for your pharmacy, perhaps stick around.…

    WA | Blog Post | Business Administration, Marketing, Innovation, Guild Corporate

  2. Member-pharmacy only

    FPP Blog 47: ALDI the most trusted Australian Brand... but where is pharmacy?

    19 July 2018

    According to recent Roy-Morgan research, ALDI is now the most trusted brand in Australia. These findings were an upset for heritage Australian brands like Qantas. In addition to price, ALDI excelled in terms of reliability, customer focus, the Customer Experience…

    WA | Blog Post | Capability, Training, Business Administration, Marketing, Innovation, Resilience

  3. Member-pharmacy only

    FPP Blog: Issue 46: Changing the focus from Dispensing

    5 July 2018

    Pharmacy needs to change the focus from dispensing to becoming indispensable.I was in a community pharmacy recently at a busy time of day when I heard the stressed looking pharmacy assistant say, “Next please.” She didn’t look up and make…

    WA | Blog Post | Training, Marketing, Innovation

  4. Member-pharmacy only

    FPP Blog 45: The Art of Being Chosen

    28 June 2018

    What’s different about your retail role in pharmacy?As I write this, I hear that yet another retailer is in the hands of administrators. And Myer and David Jones continue to underperform along with a number of other large retailers and…

    WA | Blog Post | Training, Marketing, Innovation, Resilience

  5. Member-pharmacy only

    FPP Blog: Issue 42: 2018 Wellness & Beauty Trends - Have you got skin in the game?

    24 May 2018

    Social media analytics can be useful in predicting and illustrating current trends in all aspects of our lives. As an example, Pinterest defines trends by the number of ‘pins’, Facebook records ‘likes’, and Instagram popularity is measured by the number…

    WA | Blog Post | Business Administration, Marketing, Innovation

  6. Member-pharmacy only

    FPP Blog: Issue 40: Social Media - More Than Just Advertising

    10 May 2018

    Businesses are continually being encouraged to incorporate social media into their marketing. However, many misinterpret its purpose. Today, we will discuss how social media can be utilised for your pharmacy.

    WA | Blog Post | Business Administration, Marketing, Innovation

  7. Member-pharmacy only

    FPP Blog: Issue 39: How effective marketing can boost your patient numbers

    3 May 2018

    Managing a pharmacy business requires wearing many hats, including understanding marketing. Here, we share tips on how to utilise marketing to promote services like the flu vaccination to your customer.

    WA | Blog Post | Training, Business Administration, Marketing, Community Engagement, Innovation

  8. Member-pharmacy only

    FPP Blog: Issue 38: Are You A CX Leader or Laggard?

    26 April 2018

    Customer experience (CX) may be defined as how customers perceive their interactions with your business. The term covers everything your customer experiences and associates with your pharmacy, even before they enter and after they leave.Consulting company Forrester has declared that…

    WA | Blog Post | Capability, Training, Marketing, Innovation, Leadership, Resilience

  9. Member-pharmacy only

    FPP Blog: Issue 34: Costco - Why All The Hype?

    1 March 2018

    Earlier this week US retail marketing giant Costco announced it has set its sights on Perth. Completion at the Airport location is expected in 2020. Located adjacent to the new DFO (Direct Factory Outlets), the ‘$55 million, 14,000m² store will…

    WA | Blog Post | Training, Marketing, Innovation, Resilience

  10. Member-pharmacy only

    FPP Blog Series: Issue 32: The Psychology of Store Layout

    8 February 2018

    Most of us would realise that clever retailers and service outlets use principles of consumer psychology to design store atmospherics to drive sales. Of course we KNOW that, but have you explored what these principles are? Have you designed your…

    WA | Blog Post | Training, Marketing, Innovation

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Page last updated 30 January 2018