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29 November 2018
Short answer — yes, yes it is. Overwhelmingly, yes.I guess you don’t have to read the rest of this article now, but if you want to know why and access free resources for your pharmacy, perhaps stick around.…
15 November 2018
Just when you thought the craziness of exams and assignments was over and you could relax a little, pharmacies are now preparing for the rush of extended Christmas trading, school holidays and customers trying to reach their Safety Net limit!
12 October 2018
Over the coming weeks, we will be focusing on Industrial Relations and specifically, leave entitlements. This week, we will start with some background information on where employees’ leave entitlements come from, then look at the Long Service Leave entitlement.
19 July 2018
According to recent Roy-Morgan research, ALDI is now the most trusted brand in Australia. These findings were an upset for heritage Australian brands like Qantas. In addition to price, ALDI excelled in terms of reliability, customer focus, the Customer Experience…
5 July 2018
Pharmacy needs to change the focus from dispensing to becoming indispensable.I was in a community pharmacy recently at a busy time of day when I heard the stressed looking pharmacy assistant say, “Next please.” She didn’t look up and make…
28 June 2018
What’s different about your retail role in pharmacy?As I write this, I hear that yet another retailer is in the hands of administrators. And Myer and David Jones continue to underperform along with a number of other large retailers and…
24 May 2018
Social media analytics can be useful in predicting and illustrating current trends in all aspects of our lives. As an example, Pinterest defines trends by the number of ‘pins’, Facebook records ‘likes’, and Instagram popularity is measured by the number…
10 May 2018
Businesses are continually being encouraged to incorporate social media into their marketing. However, many misinterpret its purpose. Today, we will discuss how social media can be utilised for your pharmacy.
3 May 2018
Managing a pharmacy business requires wearing many hats, including understanding marketing. Here, we share tips on how to utilise marketing to promote services like the flu vaccination to your customer.
26 April 2018
Customer experience (CX) may be defined as how customers perceive their interactions with your business. The term covers everything your customer experiences and associates with your pharmacy, even before they enter and after they leave.Consulting company Forrester has declared that…