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26 April 2018
Customer experience (CX) may be defined as how customers perceive their interactions with your business. The term covers everything your customer experiences and associates with your pharmacy, even before they enter and after they leave.Consulting company Forrester has declared that…
1 March 2018
Earlier this week US retail marketing giant Costco announced it has set its sights on Perth. Completion at the Airport location is expected in 2020. Located adjacent to the new DFO (Direct Factory Outlets), the ‘$55 million, 14,000m² store will…
8 February 2018
Most of us would realise that clever retailers and service outlets use principles of consumer psychology to design store atmospherics to drive sales. Of course we KNOW that, but have you explored what these principles are? Have you designed your…
7 December 2017
According to Roy Morgan Research and the Australian Retailers Association, Australians are predicted to spend more than $50 billion in retail over the Christmas period, up by 2.8% on 2016 figures.
16 November 2017
Many community pharmacies traditionally have based their success around location and convenience. There are few however who are lucky enough to have a great location where many local residents walk past your store, or have what I call the golden…
9 November 2017
This blog discusses tips and Guidelines to ensure maximum impact and sales from your promotional displays.
28 October 2017
As Pharmacy Assistants there are numerous ways we can benefit from reviewing the Training Package and unit of competencies when developing our professional development plan.
6 October 2017
The bottom line is that everyone in your local area will need a pharmacy at some point, so how can you best connect with every person? If we don’t look into finding out more about our community, then someone else will.
21 September 2017
Last week we discussed stock management in regards to the main KPI of Stock Turnover rates. We learned about how this impacts cash flow when our stock turnover rates are too low, but also the problems that are caused when…
19 September 2017
Top five tips for creating your dream pharmacy team