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  1. Member-pharmacy only

    FPP Blog 45: The Art of Being Chosen

    28 June 2018

    What’s different about your retail role in pharmacy?As I write this, I hear that yet another retailer is in the hands of administrators. And Myer and David Jones continue to underperform along with a number of other large retailers and…

    WA | Blog Post | Training, Marketing, Innovation, Resilience

  2. Member-pharmacy only

    FPP Blog: Issue 42: 2018 Wellness & Beauty Trends - Have you got skin in the game?

    24 May 2018

    Social media analytics can be useful in predicting and illustrating current trends in all aspects of our lives. As an example, Pinterest defines trends by the number of ‘pins’, Facebook records ‘likes’, and Instagram popularity is measured by the number…

    WA | Blog Post | Business Administration, Marketing, Innovation

  3. Member-pharmacy only

    FPP Blog: Issue 40: Social Media - More Than Just Advertising

    10 May 2018

    Businesses are continually being encouraged to incorporate social media into their marketing. However, many misinterpret its purpose. Today, we will discuss how social media can be utilised for your pharmacy.

    WA | Blog Post | Business Administration, Marketing, Innovation

  4. Member-pharmacy only

    FPP Blog: Issue 39: How effective marketing can boost your patient numbers

    3 May 2018

    Managing a pharmacy business requires wearing many hats, including understanding marketing. Here, we share tips on how to utilise marketing to promote services like the flu vaccination to your customer.

    WA | Blog Post | Training, Business Administration, Marketing, Community Engagement, Innovation

  5. Managing Mental Illness in the Workplace

    2 May 2018

    If an employee informs you that they are suffering from a mental health condition some employers are not sure exactly how to manage this. It is important to note that there are a range of legal rights and responsibilities for…

    National | Blog Post | HR

  6. Member-pharmacy only

    FPP Blog: Issue 38: Are You A CX Leader or Laggard?

    26 April 2018

    Customer experience (CX) may be defined as how customers perceive their interactions with your business. The term covers everything your customer experiences and associates with your pharmacy, even before they enter and after they leave.Consulting company Forrester has declared that…

    WA | Blog Post | Capability, Training, Marketing, Innovation, Leadership, Resilience

  7. Member-pharmacy only

    FPP Blog: Issue 34: Costco - Why All The Hype?

    1 March 2018

    Earlier this week US retail marketing giant Costco announced it has set its sights on Perth. Completion at the Airport location is expected in 2020. Located adjacent to the new DFO (Direct Factory Outlets), the ‘$55 million, 14,000m² store will…

    WA | Blog Post | Training, Marketing, Innovation, Resilience

  8. Member-pharmacy only

    FPP Blog Series: Issue 32: The Psychology of Store Layout

    8 February 2018

    Most of us would realise that clever retailers and service outlets use principles of consumer psychology to design store atmospherics to drive sales. Of course we KNOW that, but have you explored what these principles are? Have you designed your…

    WA | Blog Post | Training, Marketing, Innovation

  9. Member-pharmacy only

    FPP Blog Series: Issue 27: Surviving the silly season in community pharmacy

    7 December 2017

    According to Roy Morgan Research and the Australian Retailers Association, Australians are predicted to spend more than $50 billion in retail over the Christmas period, up by 2.8% on 2016 figures.

    WA | Blog Post | Training, Marketing, Innovation

  10. Member-pharmacy only

    FPP Blog Series: Issue 24: Moving Beyond Your Four Walls

    16 November 2017

    Many community pharmacies traditionally have based their success around location and convenience. There are few however who are lucky enough to have a great location where many local residents walk past your store, or have what I call the golden…

    WA | Blog Post | Training, Business Administration, Marketing, Innovation

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Page last updated 18 January 2019