Ask Your Pharmacist

The Guild’s engaging and highly effective national consumer advertising campaign was launched in 2014, with the aim of strengthening community pharmacy’s position as a trusted source of health service and advice.

The campaign’s objective is to encourage more customers (especially women aged 24-55) to visit their local pharmacy for advice and services.

All ads push the audience to the find a pharmacy campaign website, where visitors are prominently encouraged to ‘find a pharmacy’ near them with the services they desire.

Watch the campaign videos

15 second advertisements

These will be played in 'pre-roll', that is, the ads before catch-up TV and YouTube videos.

90 second explainers

These videos will appear on the Ask Your Pharmacist website after clicking through from an online advertisement. We've already captured their attention using the cartoon characters in the advertisements, so these videos can be a little bit longer and transition to real pharmacists explaining how they can help with caring for children and parents.

Reinforcing the value of community pharmacy

Guild Members benefit from the national advertising campaign’s effectiveness in encouraging more customers to ‘ask your pharmacist’, positioning community pharmacy as a trusted and accessible source of health advice and services.

The Ask Your Pharmacist campaign is a great opportunity to unite community pharmacies behind a single and engaging brand that promotes the role as trusted health service providers.

Members only: Help your patients think pharmacy first with downloadable pharmacy resources

The residents and pharmacy of Whatchoocan-Sea still have a whole lot more to say about how community pharmacies can help provide healthcare and services.

The Guild has created a series of Ask Your Pharmacist posters that build on the campaign messages and draw attention to services and advice offered in many pharmacies.

Checklists and FAQs

Travelling with kids checklist

Service posters

Information posters

Trading Hours posters

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Page last updated 11 December 2017