Cultural Engagement

In 2024, the inaugural “Cultural Engagement” Video Competition launches, with the 2024 theme being “Prescribing Health, Welcoming Diversity”.

We invite ALL community pharmacies to submit a video (1-2 mins) for the first ever “Cultural Engagement” video competition.

The video competition is an opportunity to showcase and emphasise the role of community pharmacies in promoting health and wellness while welcoming and celebrating the diversity of cultures in their own community.

The Cultural Engagement Video Competition offers entrants the opportunity to reflect on and share, through a unique lens, the opportunities to connect with and contribute to the community through community pharmacy.

We want you to share your meaningful stories on how your pharmacy provides a culturally safe environment and is engaged with and responsive to the needs of culturally diverse populations in their local community, including Aboriginal and Torres Strait Islander peoples, to ensure their health care needs are met.

Tell us about your pharmacy and your local community!

  • Are you passionate about providing a health care destination that is culturally safe?
  • Does your pharmacy cater to a community with diverse cultures?
  • Have you learnt about the different nationalities and groups who may reside in your local area and access health services?
  • How have you come to understand any specific health needs of, and do you have any health resources specifically written for, your patients?
  • Do you have signs, artwork or flags that represent and welcome the different nationalities and groups that reside in your local area and access your pharmacy?
  • Do you take the time to become familiar with the pronunciation of names?
  • Do you promote or have staff who participate in culturally significant events in the community (e.g. NAIDOC week, Diwali)?
  • How have these practices been received by staff, patients and the community?
  • What worked well? What didn’t work so well?
  • What did you learn about your community?
2024 Entries

2024 Entries

Entries are now open.

Some additional ideas or questions you may like to address are:

  • What changes are you proposing to implement in the future?
  • What surprised you the most?

Hashtags for the video message are:


Prizes & Entry

There will be prizes for ‘Best Video’ overall.

Best video will be judged by a selected panel prior to APP2024.

Entries close by 12 midnight AEDT Sunday, 25 February 2024.

Terms and Conditions

  • Entry is free, and open to a community pharmacy employee or community pharmacy owner of a MMM 1-7 community pharmacy.
  • Video submissions must be submitted online via the Cultural Engagement Video Competition page.
  • Entries open 24 November 2023 and close 12 midnight AEDT Sunday 25 February 2024.
  • Videos may be edited by the Pharmacy Guild of Australia to ensure they meet AV requirements.
  • Videos will be played at the Cultural Engagement Forum on 16 March 2024 from 12.35pm – 12:50pm.
  • The Winner will be announced at the close of the Cultural Engagement Forum on Saturday, 16 March 2024.
  • The winner will receive a prize and a certificate to display in their pharmacy. The Winner does not need to be in attendance, and prizes will be forwarded if necessary. Details of the winner may be published by the Pharmacy Guild of Australia.
  • Videos may be used for the ongoing advocacy and promotion of community pharmacy by the Pharmacy Guild of Australia including display of videos throughout APP2024, on the Guild’s social media platforms, and for advocacy at events or meetings.
  • Entrants’ personal information will be used in accordance with the Pharmacy Guild of Australia’s Privacy Policy.
  • Send your videos by the closing date to: Cultural engagement - Video competition form

Become a member

As a member of the Guild, you not only gain access to important benefits and services from the industry experts, you’re also helping to maintain the future of community pharmacy in Australia.

Join Now