I Love Rural Pharmacy

The “I love rural pharmacy” video competition is back for 2024, with this year’s theme of “Adapting to a Changing Landscape”.

We invite regional, rural, and remote pharmacists and their staff to submit a video (1-2 mins) for the “I Love Rural Pharmacy” video competition.

The dynamic area of health has been marked by constant change this decade, especially in regional, rural, and remote Australia. The 2024 video competition, with the Adapting to a Changing Landscape theme, is an opportunity to showcase how regional, rural, and remote community pharmacies continue to evolve, adapt, and grow to be responsive to the needs of their patients and their communities.

The I Love Rural Pharmacy Video Competition offers entrants the opportunity to reflect on and take a light-hearted look at the adaptation and innovation in the profession and celebrate and share your achievements.

We want you to share your funny or meaningful stories of how your pharmacy has adapted and evolved as a result.

  • Tell us about the changes you have seen in the health sector over the past year/s - advances in technology, changing demographics in communities, and shifting to meet patients' needs and expectations.
  • Tell us about the opportunities which came about as part of these changes both in the pharmacy and/or in the community (opportunities for innovation, efficiency, collaboration, evolution).
  • What was the result of working through these changes and finding those opportunities to evolve and adapt to meet the needs of patients and communities?
  • How did you go about implementing the changes and how were the changes received by staff and the community?
  • What worked well?
  • What didn’t work so well?
  • What lessons did you learn about evolving and adapting to change?

Some additional ideas or questions you may like to address are:

  • What changes are you proposing to implement in the future?
  • What surprised you the most?

Hashtags for the video message are:


Prizes & Entry

There will be prizes for ‘Best Video’ and ‘People’s Choice’.

Best video will be judged by a selected panel prior to APP2024, the People’s Choice winner will be judged by audience at the Rural Pharmacy Forum session.

Entrants must be an employee or owner of an MMM 2-7 pharmacy.

Entries close by 12 midnight AEDT Sunday, 25 February 2024.

Terms and Conditions

  • Entry is free, and only open to a community pharmacy employee or community pharmacy owner of a MMM 2-7 pharmacy.
  • Video submissions must be submitted online via the Rural Pharmacy Competition page.
  • Entries open 24 November 2023 and close 12 midnight AEDT Sunday 25 February 2024.
  • Videos may be edited by the Pharmacy Guild of Australia to ensure they meet AV requirements.
  • Videos will be played at the Rural Pharmacy Forum on 14 March 2024 from 5:00pm-5:30pm.
  • There will be two categories to be judged – “Best Video” and “People’s Choice”. Winners will be announced at the Rural Pharmacy Forum on Thursday, 14 March 2024.
  • The winner of each category will receive a prize and a certificate to display in their pharmacy. Winners do not need to be in attendance, and prizes will be forwarded if necessary. Details of winners may be published by the Pharmacy Guild of Australia
  • Videos may be used for the ongoing advocacy and promotion of rural community pharmacy by the Pharmacy Guild of Australia including display of videos throughout APP2024, on the Guild’s social media platforms, and for advocacy at events or meetings.
  • Entrants’ personal information will be used in accordance with the Pharmacy Guild of Australia’s Privacy Policy.
  • Send your videos by the closing date to: I love rural pharmacy - Video competition form

Become a member

As a member of the Guild, you not only gain access to important benefits and services from the industry experts, you’re also helping to maintain the future of community pharmacy in Australia.

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