Pharmacy Business & Career Network Podcast

Marketing is such an important part of a business yet, increasingly, marketing is becoming more and more fragmented, with so many different tactics to consider and, all the while, people’s attention is at more of a premium than ever.

A lot of people simplify marketing as the stuff we can see; the ads, the social media, the videos, etc. Others think it is so complex and scary that they just don’t know where to start.

Marketing at its core, however, is about finding people with a need and getting them to trust you. As such, your job is to get the right information, to the right people, at the right time.

If you a regular listener of the show, you’ll know that, normally, we would welcome a guest onto the show. However, this time around, Daniel Oyston, the show’s host, will provide some marketing advice for you.

Daniel is the owner of the marketing consultancy, Content Grasshopper www.contentgrasshopper.com.au, and teaches marketing units at university.

In this episode, Daniel will give you 11 pieces of marketing advice that he usually charges clients for.

Guild members  can tap into a plethora of resources and tools on the Guild website. Check out the Guild Social Media Hub. On this content hub, you will find a collection of regularly updated resources developed to assist members to use social media effectively and build a strong, engaged social media following. Monthly content plans, How-to-guides, Articles to share and lots more. Go to www.guild.org.au/resources/leverage-brand/social-media-hub

Another great option is to contact Guild Digital. Guild Digital is the leader in helping pharmacies engage with their local customers using a complete pharmacy website that delivers, all within your budget. If you are looking at building a website for your pharmacy and you don’t know where to start get in contact with Guild Digital today at www.guilddigital.com.au

For Aboriginal and Torres Strait Islander peoples, Australia’s colonial history is characterised by devastating land dispossession, violence, and racism. Over the last half-century, however, many significant steps towards reconciliation have been taken. 

Reconciliation is an ongoing journey that reminds us that while generations of Australians have fought hard for meaningful change, future gains are likely to take just as much, if not more, effort.

At its heart, reconciliation is about strengthening relationships between Aboriginal & Torres Strait Islander peoples and non-Indigenous peoples, for the benefit of all Australians

Today we speak with John Briggs from John Briggs Consultancy who offers expertise in workshops, training, facilitation, and providing specialist guidance around Indigenous engagement and inclusion. They work with government, non-government, corporate, early years, and education sector organisations, Australia-wide, to provide high quality tailored services.

John Briggs has delivered over 1,100 cultural competency presentations, in the last 10 years, across the mining, banking, retail, early years, and education sectors. With more than 25 years of experience, John Briggs is passionate about Indigenous culture, inclusion, employment, and engagement; assisting organisations to be better equipped and confident in these areas.

Central to his style and service delivery, are the fundamental principles of creating culturally safe learning environments and establishing trust. John Briggs is a collaborative networker and genuine expert in his field of professional speaking and facilitation.

Today, company leaders, managers, and key business influencers operate in interesting times; to say the least. Amid growth ambitions, and an uncertain future, we are facing one of our greatest front-line business challenges yet because 2020 is the year where over 50% of employees will be in their mid-30s or younger.

The complexities posed by the situation of having five generations within a team are already being felt across the board. For example, imagine having a tech savvy Gen Z team member with a curious and creative personality, wanting to push forward quickly with new ideas, working alongside a Baby Boomer who seeks clear direction and structure and moves forward only with surety.

How do you make sure everyone's needs are being met against the backdrop of what is right for your business?

Nicky Mackie is the leading authority on multi-generational workforces in Australia. Her book on the subject, Gennorm: Why Multi-Generational Workplace Management Is The New Norm For Succeeding In Business Today, was released in 2018.

In this episode, we speak with Nicky on ways in which business leaders can uncover each team member’s self-drivers and how to create opportunities for them so they can play to their strengths.