Tasmania’s changing demographic: a new pharmacy frontier

Date: 14 September 2022

Director and Co-founder of The Demographics Group, Simon Kuestenmacher* plans to take delegates at this year’s Tasmanian Pharmacy Conference on a fast-paced and entertaining journey through the demographics of Tasmania and the changing role the local pharmacy network might have.

The demographics of Tasmania are changing but the ageing of the population continues.

Population growth is more concentrated in smaller cities and towns as well as the regions for the first time in a long time.

The workforce is separating increasingly into high- and low-income earners while the middle-class shrinks away.

The COVID-19 pandemic has seen many people moving away from mainland cities into regional Tasmanian towns and centres, creating increased demand for locally accessible professional health services.

While many people learned new behaviours during lockdown as they took to working from home and online shopping, will ‘Zoom-fatigue’ lead to an increased desire for a return to in-person healthcare provided by trusted, easily accessible local professionals?

Pharmacies have a big role to play in combating medical misinformation. Could patients benefit from easily accessing medical information through the pharmacy network via telehealth?

​Simon is convinced the existing pharmacy network could be much better utilised to counter the increasing challenges facing the Tasmanian population and his presentation will explain where the opportunities and potential are.

Find out more at the conference website.


*Simon Kuestenmacher is a Director and Co-founder of The Demographics Group based in Melbourne, Australia.  

Simon has presented to numerous corporate and industry audiences across Australia and overseas on demographic trends, consumer insights and cultural change in Australia.  He is a columnist for The Australian newspaper and The New Daily newspaper, and a media commentator on demographic and data matters.

In his spare time Simon runs what is by now the world’s largest Twitter account dedicated to maps and data. He has amassed 300,000 global followers, reaches over 25 million people every month and ranks as one of the world’s Top 10 influencers in data visualisation. If you’re not already following Simon on Twitter, he can be found @SimonGerman600.

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Page last updated on: 14 September 2022