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A proud pharmacy tradition built on jelly beans

21 May 2025

Catherine Roncon-Trivett (Marketing Manager, Gold Cross)

Glucojel is, and always has been, proudly made in Victoria and sold in just about every pharmacy across the country. Our 84 years of business have brought big energy and big smiles to Australians young and old.

In all that time, the original recipe has remained almost completely unchanged. We won’t give it away completely – but did you know it takes 21 days to make a jelly bean? It’s all part of our unique history, and our commitment to bringing you the best beans.

Infographic about the process of making Glucojel jelly beans.

The Gold Cross on every Glucojel packet represents the Pharmacy Guild of Australia, and the nearly 6,000 Australian community pharmacies the Guild supports. All Glucojel profits go straight back to the Pharmacy Guild, and to keeping good pharmacies moving.

With over 15,000 followers on social media and decades as the best-selling pharmacy confectionary, there’s no doubt that Glucojel is Australia’s favourite Jelly Bean. We’re proud to continue our long tradition of being sold at community pharmacies, and to keep those memories as bright as our beans and bears.

Page last updated on: 21 May 2025