Date: 23 November 2021
Gold Cross products has announced the appointment of Bhavika Mistry to the position of Brand and Product Manager.
The Brand and Product Manager will oversee the Glucojel range of products and the role will include the primary responsibility for relationship management of Gold Cross endorsed product partners.
Bhavika brings more than nine years marketing experience with a history of working in logistics, pharmaceuticals, and healthcare industries across Australia and New Zealand.
Before making the move to Melbourne three years ago, her previous experience included working for ProPharma, a division of EBOS Healthcare and Symbion, a wholesaler and distributor to community pharmacies across New Zealand.
Bhavika held a trade marketing management role, where her core focus was to accelerate growth across over-the-counter products and to drive product, trade, and promotional initiatives to national pharmacies across New Zealand.
After making the move to Melbourne, she joined a social enterprise and a national distributor and retailer of healthcare products in Australia.
She held a management role which encompassed managing partnership supplier relationships and promotional initiatives across large portfolio of products and brands within both B2B and B2C markets.
She brings extensive experience in marketing, product and brand management in the distributor/retailer sectors having worked in both healthcare and pharmacy.
Her key strengths include developing and managing strategic supplier relationships, implementing product strategies, and leading product and promotional marketing initiatives that have contributed to successful growth within both B2B and B2C markets.
Bhavika said she was excited to join the Pharmacy Guild and Gold Cross family and looked forward adding a little magic and building on the continued success Glucojel has had for the past 80 years.
Bhavika officially starts with the Gold Cross team on the Monday 22nd of November.
Contact: Peter Waterman
Phone: 0419 260 827