Community Pharmacy 2025

Community Pharmacy 2025 Introduction cover pageThe Pharmacy Guild of Australia is undertaking a major strategic planning project to help secure the future of community pharmacy to 2025 and beyond. Community Pharmacy 2025 (CP2025) will see the Guild develop a vision to enable community pharmacies to have a viable, longer-term future as an integral part of the Australian health care system serving the needs of increasingly empowered health consumers. The project will seek the input, ideas and feedback from pharmacy owners, their staff and patients, as well as industry stakeholders, about how they see the future of community pharmacy. The project will consider the key political, economic, health, technology, regulatory, professional practice, workforce, business and consumer trends that are impacting community pharmacies. It will be informed by qualitative and quantitative market research, subject matter experts and a strategic advisory firm.

An Introduction Paper to the CP2025 project is available for download.

Download the Introduction Paper

Further information will also be provided on the approach to national engagement with Guild members, community pharmacy staff, patients and industry stakeholders in the coming weeks.

For queries regarding Community Pharmacy 2025, please email

Market Research - have your say on the future of community pharmacy

Market research conducted by Orima Research (via ORU) is currently underway with pharmacy owners nationally.  If you have not received your survey please contact the ORU or 02 8922 9200.

This survey should take 15-20 minutes to complete and the information is confidential. No identified responses will be provided to the Pharmacy Guild at any time. The owner survey is open until Monday 12 March 2018.

There is also a survey now open for pharmacy students who wish to have their say about the future of community pharmacy - and four chances to win $300.  Go to:

All market research and stakeholder engagement conducted including with patients, pharmacists, staff, pharmacy students and stakeholders will be used to inform the CP2025 vision and future roadmap for community pharmacy in Australia.

Stakeholder Engagement

The Guild is particularly keen to hear from stakeholders who would like to have input into the vision and plan to support Community Pharmacy 2025.  We would welcome discussions and input particularly from the following sectors:

  • Digital Health, e-health, technology and digital transformation
  • Finance, including banks, insurers and financial service providers
  • Retailing and small business organisations
  • Professional associations with a relationship to community pharmacy
  • Peak bodies, including those in the health, patient and consumer sectors
  • Education and training providers working in the health sector
  • Suppliers, wholesalers, manufacturers and others involved in supporting community pharmacy
  • Government bodies and Government representatives

To speak to a Guild about CP2025, please email in the first instance and identify which sector you represent and we will follow up to discuss further.

Update - March 2018

The owner survey continues until Monday 12th March 2018.

In March we will release an online survey for all employed pharmacy staff to seek their views on the future of community pharmacy.  They will have the chance to win one of four Apple watches valued at $490 each.

Update - February 2018

The owner survey continues until Monday 12th March, 2018.  If you are a pharmacy owner and have not yet received your individual survey link, please email: and they will check the database and re-send your individual link.

All responses and details are confidential.  The survey should take approximately 20 minutes to complete and it ensures you have a voice in the future of the vision and plan for the future of community pharmacy.

Update - January 2018

All patient research (qualitative and quantitative) has now been completed.

Online surveys with owners of pharmacy will commence on 1st February and run until 28th February, 2018.  Emails will be sent out from Orima Research with survey details.

The Guild also surveyed pharmacy students at the NAPSA Congress in Sydney on Sunday 28th February.  This survey is now open until 16th February:

Further information on CP2025 will be provided to Guild members at the member briefings in February.

Update - December 2017

Orima Research has now completed the qualitative stage of the market research (focus groups) and has moved to the quantitative stage.  The first stage of the quantitative stage is online surveys of health consumers and patients.  This survey has now been completed.

Online surveys with members is expected to commence in January - February 2018.

Stakeholder engagement activity continues into December and may well continue into January 2018.

Update - November 2017

Following a Request for Proposal (RFP), the Guild has appointed Orima Research as the market research provider for the CP2025 project.

Orima is Australia's largest provider of research, evaluation and data services to the Australian Government. They are 100% Australian-owned with over 20 years experience.

Orima will work closely with our strategic adviser Pottinger to ensure the market research for 2025 informs the overall vision and plan for CP2025.

In the coming weeks, Orima will deliver qualtitative focus groups involving health consumers, community pharmacy and pharmacy staff.  Following the qualitative research, there will be an online survey to the same groups to provide quantitative market research.

The Guild reviews and approves all surveys which go out to members and details are logged on our site.

The Guild has also commenced consultation with stakeholders to inform the CP2025 project.

Update - October 2017

The Guild has appointed Pottinger as its strategic adviser on the CP2025 project.

Pottinger is a Sydney based strategic consulting firm which has worked with businesses, government and other organisations in Australia and internationally. Its focus on business outcomes, entrepreneurship and data analytics, along with its destination led strategic planning methodology, make it an idea strategic partner for this critical project.

Pottinger has begun its work on CP2025 and is currently examining a large number of reports and other information provided by subject matter experts within the Guild

In terms of a definition of “viability”, Pottinger envisages a definition that incorporates several key concepts, including:

  • Long-term commercial sustainability
  • Business models which are resilient to changing consumer behaviours
  • Innovative and flexible given inherent uncertainty
  • Operable within its regulatory context
  • Primarily focussed on the health needs of the community

The Guild also is preparing to undertake qualitative and quantitative market research of Guild members and patients as part of the project.  Further updates in regard to market research will be provided here in coming weeks.

Contact the Guild

We welcome ideas and views on the future of community pharmacy 2025 and would ask that you email:

For membership enquiries, we recommend getting in touch with your local branch membership manager.

National Secretariat

Level 2, Pharmacy Guild House

15 National Circuit

Barton ACT 2600

PO BOX 310



Ph: 02 6270 1888

Fax: 02 6270 1800

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Page last updated 02 March 2018