In the Know (ITK)
In the Know magazine (ITK) is produced by Gold Cross Products and Services Pty Ltd, a fully owned subsidiary of the Pharmacy Guild of Australia.
ITK magazine prominently carries the Guild’s Gold Cross logo, the symbol of the profession.
ITK is personally addressed ‘To the Pharmacist’ and is posted to ALL Australian Pharmacies.
ITK has some very engaging features such as
- Category Reviews in each edition
- Classified ads
- Products in Action feature
- Product Spotlight feature
- Informative health Calendars
- CPD Accreditation Articles
- Educational/Training Editorials
- Tailored brand Support Programs including feature booklets
- Print and Digital Campaign Initiatives
ITK has a circulation of 11,000 (including pharmaceutical suppliers and external stakeholders) and is produced 9 times per annum. On average two (2) pharmacists per pharmacy are sent a copy of ITK.
Page last updated on: 30 November 2022