Meet the Membership Team

Sonia Moss - Membership Manager

CertIVTAE, DipLshipMgt, DipBusMgt

Mob: 0472 872 082  |  Email:

Sonia’s career in Community Pharmacy commenced more than twenty years ago when she joined her first pharmacy after school and over many years during her time working within the pharmacy environment, she has gained a wealth of experience from working in all potential roles. Sonia joined the Guild in 2012 as a QCPP Implementation Officer and from the beginning she has always sought to forge strong and robust relationships within the Guild and with the NSW membership. Currently, in her role as Membership Manager Sonia is responsible for the membership team who oversees all membership needs including membership acquisition and retention and provision of professional services including QCPP support. With numerous professional qualifications in support of her career in community pharmacy  Sonia has a keen interest in the training and professional development of her team and enjoys seeing them develop and grown with their roles.

Alexandra Elia

B. Pharm AACPA


Alexandra is one of the Membership Pharmacists at the Guild. Alexandra began as a community pharmacist where she developed extensive experience in all facets of the business and has been a practising accredited HMR pharmacist for over 16 years. While she started as a community pharmacist, she eventually transitioned over to a role providing Quality Use of Medicines education to General practitioners, pharmacists, and nurses. Alexandra is passionate about using her broad skill set to support community pharmacies with all their membership needs, assisting them in the successful implementation and completion of Quality care accreditation and professional pharmacy services. Alexandra is also providing support to Guild Clinical and is committed to the improvement of pharmacists’ clinical knowledge and skill and enhancing their professional development.

Sandy Armany - Membership Pharmacist


Mob: 0476 812 193  |  Email:

Sandy is the newest Membership Officer to join the NSW Branch having worked in community pharmacy for the last 10 years. Sandy began her pharmacy journey by working in a pharmacy whilst studying and has performed many roles in situ such as QCPP coordinator, is both a vaccinating and HMR-accredited pharmacist and an experienced pharmacy manager. The combination of all these experiences have fuelled her passion for community pharmacy and its place in helping local communities. Sandy is a practicing Accredited Pharmacist and has worked for many banner groups and independents. She understands and appreciates the challenges that our members and staff encounter and this in turn has encouraged her to broaden her scope of practice and join the Guild. Sandy considers it her mission and passion to assist our members in QCPP, implementing pharmacy agreement programs and to provide professional support to ensure that businesses develop and grow, whilst continuing to support and be at the heart of their local communities.

Michelle Lovett - Membership Officer

Mob: 0472 835 731  |  Email:

Michelle joined the Guild nine years ago after gaining twelve years of pharmacy experience working across a variety of roles. In her current role as Membership Officer, Michelle’s focus is to help community pharmacies with all their membership needs and also enjoys assisting members in implementing community pharmacy agreement programs and business development tools within their pharmacies. The team champion of Membership Profiling, Michelle takes a keen interest in our members – working to understand their business needs.

Jane Rennie - Membership Officer

Cert IV TAE, Cert III Community Pharmacy

Mob: 0472 831 808  |  Email:

Jane gained extensive experience in community pharmacy as a manager before joining the Guild five years ago. Jane is passionate about community pharmacy and her experience in Customer Experience Index (CEI) has helped community pharmacies make full use of feedback given from customers to achieve their business goals. Jane also enjoys the challenge of assisting pharmacies in their QCPP pre-assessment, and fully drives the effectiveness of Scriptmap and Opportunity Analysis as viability tools to assist our member gain maximum benefit within their pharmacies.

In addition, our Membership Officers are supported administratively by a wonderful cohort of team coordinators who work seamlessly to ensure the smooth delivery of all membership needs.

Please contact our membership team on (02) 9467 7120 or email
Please note our office hours are Monday - Friday, 9am - 5pm.

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Page last updated on: 22 August 2022